Tag Archives: Marketing

Strategy

It is one of the world’s most profitable and highly-guarded 
secrets. In fact, there are only a few people in the entire world who know 
it. Developed in…
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Internet Marketing, Marketing

The Do’s and Don’ts of E-Mail Marketing The Anatomy of an Awful Marketing Email.

Business Management

Only a small fraction of businesses reach their 10th anniversary! In fact according to some sources (e.g. E-Myth, Michael E. Gerber) only 4% of businesses will make it.  Data…
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Sales

My last post was about why you need a guarantee and how to write one.  And today I came across this guarantee offered by an estate agent.  Funny…
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Sales

People have lots of choices when it comes to who to buy from these days. There’s never been more competition, particularly with the availability of all sorts of…
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Business Management

ActionCOACH defines a business as a commercially, profitable enterprise that works without the owner having to be there. This could be considered as a self-contained business. In other…
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Marketing

I was asked the other day by a business owner how they could get more clients. They were struggling to bring in new leads, just getting by with…
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Marketing

In the news again this week is that the economy is shrinking by 0.5% triggering all the doom-mongering for businesses again. But, as a business owner, if the…
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Marketing, Sales

Running through your business is a chassis.  The way you build your business around this chassis dictates what your business will look like.  It’s a bit like the…
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Business Management

“You cannot manage what you do not measure.” To assess the impact of any changes made to the business it is necessary to understand where the business is…
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