Category Archives: Marketing

Internet Marketing, Marketing

The Do’s and Don’ts of E-Mail Marketing The Anatomy of an Awful Marketing Email.

Internet Marketing, Marketing

A business website needs to be at the centre of any marketing strategy these days.  Offline marketing ought to direct prospects to your website so they can find…
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Marketing

A host beneficiary is one of the most powerful and cost-effective marketing strategies available to small and medium sized businesses. If you’re not doing host beneficiaries then you…
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Marketing

I was asked the other day by a business owner how they could get more clients. They were struggling to bring in new leads, just getting by with…
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Marketing

In the news again this week is that the economy is shrinking by 0.5% triggering all the doom-mongering for businesses again. But, as a business owner, if the…
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Marketing, Sales

Running through your business is a chassis.  The way you build your business around this chassis dictates what your business will look like.  It’s a bit like the…
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Goals, Leadership, Marketing, Sales, Uncategorized

The last two articles looked at how important it was to set some targets for your business and how this ultimately came down to having a profit target…
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Marketing, Marketing Plan

When was the last time you checked what your competitors are up to – their prices, service quality, guarantees, premises, web-site, marketing materials? Being the cheapest is a…
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Customer Service, Marketing Plan

Are there some customers you just wish you never had to deal with again?  Do you continually ask yourself why you can’t have more customers like Mr. X?…
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Marketing

As a new or small business you need to generate sales.  Brand awareness stands for nothing if you aren’t selling. Advertising for a new or small business has…
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