Monthly Archives: August 2012

Marketing

I was asked the other day by a business owner how they could get more clients. They were struggling to bring in new leads, just getting by with…
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Customer Service

It can cost a fortune to find new customers.  Websites, SEO, outsourced social media, advertising, promotions, exhibitions, trade fairs, PR, tendering, sales collateral, sales visits, negotiating, loss leaders……
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Marketing

In the news again this week is that the economy is shrinking by 0.5% triggering all the doom-mongering for businesses again. But, as a business owner, if the…
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Business Management, Time Management

In my experience talking with business owners it’s not uncommon for them to work long hours.  It really brings it home when they work out an hourly rate…
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Marketing, Sales

Running through your business is a chassis.  The way you build your business around this chassis dictates what your business will look like.  It’s a bit like the…
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Business Management

“You cannot manage what you do not measure.” To assess the impact of any changes made to the business it is necessary to understand where the business is…
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Goals, Leadership, Marketing, Sales, Uncategorized

The last two articles looked at how important it was to set some targets for your business and how this ultimately came down to having a profit target…
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Goals, Leadership, Uncategorized

In a previous article, I discussed how to win in business, using sport as an analogy. In this article I want to take a closer look at defining…
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Leadership, Time Management

A comment I hear a lot when the topic of time management comes up is something along the lines of: “I’d like to be more organised with my…
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Goals, Leadership

The other night I was watching my son playing an Under 11s tennis match.  It’s amazing how competitive nine and ten year olds can be – they hate…
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