Monthly Archives: July 2012

Leadership

In the final part of this series we’ll look at a way to articulate the Vision and Mission of your business.  But first lets look at what Vision…
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Leadership

Businesses are mirrors of their owners in many ways.  Often they mirror their owners personalities and the way they work.  If the owner is disorganised and untidy, then…
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Leadership

The best businesses have a great culture and a compelling vision.  Most often these businesses start without clearly defining their vision, mission, purpose, values and culture because they…
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Profitability, Sales

Yesterday, the tactic discussed was surveying your competition.  One of the aims of this is to allow you to define your pricing strategy more precisely, and avoiding being…
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Marketing, Marketing Plan

When was the last time you checked what your competitors are up to – their prices, service quality, guarantees, premises, web-site, marketing materials? Being the cheapest is a…
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Customer Service, Marketing Plan

Are there some customers you just wish you never had to deal with again?  Do you continually ask yourself why you can’t have more customers like Mr. X?…
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Marketing

As a new or small business you need to generate sales.  Brand awareness stands for nothing if you aren’t selling. Advertising for a new or small business has…
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Marketing Plan

Some people find that keeping comprehensive records of their products, sales, customers, etc. is an onerous task. I know I do, but I always regret it when I…
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About

Having worked with small and large businesses for over 20 years, Gareth is now using this experience to help the owners of small and medium sized businesses to deliver…
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